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Why Shopper Marketing matters
Ever since I took my role on the Wal-Mart team, I’ve had people want to know more about what a Customer Team Marketing Manager really does. The short of it is that we do Shopper Marketing. We are Brand...
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Fresh and Easy leaves me underwhelmed
While I was in Las Vegas this weekend, I had a chance to see one of the new Fresh & Easy stores, the U.S. entry of European grocer Tesco. After all I have been hearing about this British...
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Can Starbucks get its groove back?
So there seems to be quite a buzz going around after Starbucks had their annual meeting the other day. I’ve been meaning to capture my thoughts on the whole Schultz as a White Knight thing for awhile,...
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Wired –“Rise of the Instapreneur”
Right after I posted about Etsy supporting handmade entrepreneurs, I came across an article on Instapreneurs in this month’s Wired. The article points to several new sites that allow aspiring designers...
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Costco Diversion Buying Strategy
A good friend of mine just sent me a very interesting article on Costco’s “Diversion” Buying Strategy where high-end goods (in this instance Crocs) are finding they were onto Costco shelves without the...
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Shopper Marketing and Digital Marketing are one and the same
Over on The Hub, I came across a great article by Stuart Armstrong on where retail will play in the marketing mix. Armstrong writes: “Which means that the future of marketing—the convergence of...
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Weekly Round-Up: 5-23-08
Been slammed in meetings all week but wanted to share the following links that caught my attention. Have a great long weekend! Adaptive Path: “Identifying Mobile Internet Usage through PC Deprivation”...
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Why the Digital Shopping Experience should matter to Brand Managers
Digital has emerged as a dramatic influence of both online AND offline purchases over the past year according to Resource Interactive. In an extremely engaging and though provoking presentation on the...
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